Bridge Page vs Landing Page: What’s The Difference?

Landing pages are everywhere online. They have served as a tool for marketers since the dawn of the modern internet. Throughout the year’s bridge pages have also become more and more popular to utilize. But what’s the difference between those two web pages?

Landing pages are used to generate leads or sales. While a bridge page is often used to warm up and presell the traffic before sending them to a sales page. Bridge pages and landing pages can also be used together in a marketing funnel.

It’s important that you know the differences between these to web pages and when to use each of them. Keep reading to learn how to utilize bridge pages and landing pages in your business.

Related: 11+ Best sales funnel builders to increase sales.

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What Is A Landing Page?

A landing page is a standalone, single web page that marketers send traffic to. In reality, everything can be a landing page. Example: blog posts, sales pages, and opt-in pages. We don’t really decide what a landing page is by its look, but by its purpose.

A landing page can serve one of three purposes:

• Capture lead information that you can use to market to people in the future. Example: Email addresses, Phone numbers etc.
• Encourage potential customers to make a purchase.
• Educate people with video or written content, so they recognize your brand and may come back in the future. Build brand awareness.

As you see, landing pages can just about be anything. It’s really up to you to decide what type of landing page you want to send traffic to. Are your goals to generate leads, sales or build brand awareness?

This type of web page is called a landing page because it’s where your traffic ‘lands’ after they clicked on an ad, come from your blog post or Youtube video.

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Elements of A Landing Page

Depending on the purpose of the landing page the elements will vary. If you have a landing page where you want to collect emails (also known as an opt-in page or squeeze page), the page will consist of an email input and a submit button.

When you’re going to sell a product on a landing page be sure that the call to action (CTA) button stands out from the rest of the page.

If you’re sending traffic just to build brand awareness you should include a video or a couple of paragraphs about your business. You also want to include some sort of call to action on the page, so you don’t miss out on any possible sales or leads.

What’s important to remember when making a landing page is to make it simple. A landing page should only include one call to action so you don’t confuse the visitor.

REMEMBER: The first rule in direct response marketing is that a confused mind says always no.

What Is A Bridge Page?

A bridge page can also be a type of landing page or it can be a part of a funnel. Bridge pages are often used when you don’t control what happens on the next web page, like a sales page. That’s why bridge pages are mostly used by an affiliate and network marketers.

The purpose of a bridge page is to warm up and presell your traffic before sending them to your affiliate product. This way they’re more likely to make a purchase.

This is what a bridge page do:

• Warm up your traffic
• Presell the offer so that they are more likely to buy your affiliate product.
• Connect with your visitors and build trust.
• Close the gap between the prospect and the product.

You can choose to drive traffic directly to the bridge page or include it in a funnel. If you include a page like this in a funnel, we call it a bridge funnel.

If you’re an affiliate or network marketer I highly recommend you read the article below. It will teach you everything about bridge funnels.

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Elements of A Bridge Page

The point of a bridge page is to presell the product you want to sell. If you do this it’s much more likely that your traffic converts into customers than if you would send them directly to the sales page.

To make an high converting bridge page, there are a few elements you should include:

• Eye catching title
• Engaging video or written content
• Bonus
• Value stack
• Social proof
• Call-to-action (CTA) buttons
• Countdown timer
• PopUp

If you include all of this in your bridge page, it’s going to increase your conversion rate.

It’s also smart to make the page as simple as you can. You should have one clear call to action that sends the visitors to your affiliate offer (a sales page).

Bridge Page vs Landing Page: When To Use What

If you have your own product or if you’re going to generate leads, then I would recommend using a normal landing page. Be sure to customize the landing page to the purpose. If you want to collect email addresses, then make a simple opt-in page where you send the traffic. Or if you have a product to sell, then make a high-converting sales page.

If you’re an affiliate marketer then you need to use a bridge page. Simply because you don’t control the sales page. With a bridge page, you’re able to presell your visitors and close the gap between them and the product. This way you’ll earn more affiliate commissions, rather than sending cold traffic directly to the sales page.

If you don’t know where to start or how to create these pages, then I highly recommend you grab a free copy of DotComSecrets or enroll in the One Funnel Away Challenge.

DotComSecrets is a free book written by Russell Brunson the CEO of ClickFunnels. In the book, you’re going to learn how to increase traffic, conversions, and sales online. Most important, you’re also going to learn the basics about funnels and how to improve your customer journey. You’ll learn everything about opt-in pages, bridge pages, sales funnels and much more. DotComSecrets is free as long as the supply lasts. Click here to grab your FREE copy of DotComSecrets! Get it while it’s available.

The One Funnel Away Challenge is a 30-day training course teaching you how to create your own sales funnel. You’ll learn how to build opt-in pages, sales pages, member areas, and more! This training also works for affiliate marketers, because you’ll learn how to build a high converting bridge funnel as well. If you’re an affiliate marketer without your own product or if you’re an entrepreneur with your own product, I highly recommend you take this course and 10X your sales online. Click here to access the One Funnel Away Challenge.

How To Create Landing Pages & Bridge Pages

The first thing you would need to create high-converting landing pages is a page builder software. I highly recommend you choose ClickFunnels to do the job. Clickfunnels is a software that lets you build landing pages, bridge pages, sales funnels, and more. It is simple to use and you don’t need to know any coding.

When you become a Clickfunnels member you also gain access to pre-made funnels and pages. With one click you can download them into your account and use them as much as you want.

Clickfunnels has made it super simple so sell products online. It’s literally a marketing master tool. By building your funnels once, they’re live 24/7 365 days a year. It’s like having 10 employees working all day and they never get tired or ask for a rise. Click here to learn all about ClickFunnels features and how to get started. Take action now and try it free for 2 weeks.

If you create a free account with Clickfunnels using the link above right now, I bet you’ll have a finished landing page ready to go in about 30 minutes. That’s how easy it is to use the software.

Summary

Landing pages and bridge pages are both standalone web pages, but they’re used for different things. If you’re going to sell a product or generate leads, then using a customized landing page will do the job. If you’re an affiliate marketer trying to promote affiliate products then you should use a bridge page. That’s because a bridge page lets you presell and warm up your visitors before sending them to the sales page. This way you’ll increase your sales and maximize your profits.

To create web pages like these I highly recommend you use Clickfunnels. It’s a funnel-building software that has made it super simple to promote and sell your products online. Unlock your 14 day free trial on Clickfunnels here.

If you’re brand new to landing pages, bridge pages, and sales funnels, you may want to learn a bit more about the topic before you jump into it. My recommendation is to grab a free copy of DotComSecrets and enroll in the One Funnel Away Challenge. These resources will teach you more than enough about funnels and marketing in general.