10 Best Link Tracking Software For 2024 (Free Tools Included)

Are you struggling to make your marketing campaigns profitable?

If so, you need to optimize your campaign with link tracking software. You must figure out which ads and audience demographics are working and which one isn’t. There are many variables involved:

• Audience location
• Demographic
• Age
• Creatives
• Devices used
• And so on

To track all these variables, you need link tracking software. Only when you have access to one can you know which audience demographic is converting and which one isn’t.

The question is, which link tracking software is best?

I’ve compiled a detailed list of the top 10 link-tracking tools for you to choose from, so you can find the one that fits YOUR needs.

Best Link Tracking Software Reviewed

Here are my top picks for the best link-tracking software to try this year.

Disclaimer: This article contains affiliate links where I may receive a small commission at no extra cost to you if you decide to purchase a paid plan. For more information read my Disclosure.

1. ClickMagick

ClickMagick is the best overall link tracker.

ClickMagick has been around since 2014. It has tracked over 2 million leads. It allows to track the source of visitors and various other variables like the device used, browser used, and so on.

Its stellar track record since 2014 has made it quite famous among affiliate marketers, digital marketers, and businesses online.

Wondering why it has become so famous?

If so, all you need to do is look at the features shown below.

KEY FEATURES:

• ClickMagick allows you to track users across various devices.
• It works with Facebook API.
• It helps you in tracking the entire funnel.
• It offers phone as well as offline tracking in addition to the online one.
• It facilitates bot filtering. That is why; the analytics you get are quite accurate.
• It can help you create retargeting campaigns as well.
• It also offers video tutorials that let you know how to use the software and improve your campaigns.

PRICING PLANS:

ClickMagick essentially has three different packages. These are:

• The starter plan costs you $69 per month. It allows to track up to 10,000 clicks a month.
• The standard plan will cost you $149 per month. It allows you to track 100,000 clicks a month.
• The pro plan will cost you $299 per month, and it allows you to take up to 1 million clicks a month.

Apart from the price difference, there are a few other differences in the package as well. ClickMagick also offers a 14-day free trial on all accounts.

The excellent tracking of this software certainly helps it stand out.

Get started with ClickMagick.

2. Voluum

Voluum is best for affiliate marketing.

Voluum has a team of over 100+ affiliate marketing experts who are constantly optimizing the tool.

It uses AI technology and is cloud-based. Both these features ensure that the link tracking software can provide you with the most accurate data.

Voluum allows you to track the clicks and perform AV testing, monitor the traffic sources, and various other variables from a single place.

The Link Tracker has been around for quite some time, and during this time, it has had stellar reviews.

It’s also the go-to link tracking software for affiliate marketers because it is the official tracking partner of Clickbank and other affiliate networks.

Read about the key features below to learn why Voluum is the best option for affiliate marketers.

KEY FEATURES:

• The link tracking software allows you to track visitors not only on desktops but also on smartphones and various other devices.
• It offers you an affiliate tracking and marketing dashboard. The dashboard highlights profits, clicks, visits, as well as cost per conversion.
• You can make the conversion tracking customized as well. It ensures that you can know the earnings per click quite easily.
• If you want to track organic traffic, it offers you the same as well.
• It has a mobile app that allows you to monitor your campaign from your smartphone.
• The real-time tracking coupled with A/B split testing ensures that you can optimize the campaigns quickly.
• It is one of the rare platforms which allow you to automate link tracking as well. You can set rules with the help of which you can control your campaign without actively monitoring it.
• You can change the bets based on automated rules as well.
• You can automate the play and pause of campaigns.

As you can see, Voluum uses the most advanced AI technology to make it easy for you to run such campaigns.

Now, to the most important part, Voluum’s pricing plans.

PRICING PLANS:

Voluum provides the following four pricing plans. These are:

• The profit plan will cost you $199 per month. It allows you to track 1 million events.
• The scale plan will cost you $349 per month. It allows you to track 5 million events.

Thus, depending on the type of traffic you are dealing with, you can choose the plan.

The AI-based setup is one of the main reasons why this is such a good link tracking software. If you are an affiliate marketer and need a link tracker to optimize your business, then I recommend using Voluum.

Get started with Voluum.

3. Improvely

Improvely is best for freelancers and agencies.

Improvely is a link tracking platform that is compatible with Facebook, Bing ads, and Google. It can help you detect every conversion.

Not only that, but Improvely also detects fraud clicks as well. It allows you to improve your campaign easily due to the same.

If you’re suffering from fraud clicks, this is a link Tracker that can certainly come to your rescue. Before you make a decision, however, do take a look at the features below.

KEY FEATURES:

• This link tracker allows you to view the traffic in a segmented format. That is why; it becomes easier for you to optimize it.
• In case you want to prevent bot clicks, you can do so easily.
• You can also create white-label reports with the help of this link tracker.
• If you wish to import or export data to and from ad networks, it helps you with the same.
• Improvely also integrates with dozens of affiliate networks and programs, so it’s a good option for affiliates.

This link tracking software aims to provide you with a simple interface so that there is no learning curve.

PRICING PLANS:

One of the advantages of Improvely is that it has pretty affordable plans.

• The starting plan will cost you just $29 per month. It will allow you to track 10,000 visits per month.
• The startup plan will cost you $79 per month. It will allow you to track 50,000 visits per month.
• The small agency plan will cost you $149 per month. It will allow you to track 100,000 visits per month.
• The large agency plan will cost you $299+ per month. It will allow you to track 250,000+ visits per month.

Every plan comes with a 14-day free trial period.

When you’re looking for simplistic link tracking software, this one is a strong contender. I recommend it for freelancers and agencies with clients.

4. ClickMeter

ClickMeter is best for small businesses.

Click meter has been around since 2012. It was created by a web marketing agency. That is why; the intricacies that you will find in this software are almost unparalleled.

It also allows you to track the visitors much more precisely.

With consistent evolution, the platform allows you to collect the data, analyze it, and share it as well.

With ClickMeter you’re able to analyze and compare your marketing sources to understand which performs the best.

Once you go through the features below, it will become easier to understand why it stands out.

KEY FEATURES:

• ClickMeter allows you to redirect visitors to various parameters.
• Similarly, it allows you to track more than 20 parameters of every visitor as well.
• The platform allows you to analyze the visitors on over 20 different parameters as well.
• If you want to collaborate on the data, it allows you to do so privately and publicly. You can share by email as well. There is an auto-login link-sharing mode available as well.
• In case you’re wondering about the integration, it integrates with more than ten different platforms. These include ad networks as well as other tracking networks.

As you can see, everything that you might expect from link tracking software is available in this one. That’s why it’s used by over 100,000 small and big businesses

PRICING PLANS:

ClickMeter offers the three following plans…

• The medium plan will cost you $29 per month. It will allow you to track 25,000 events per month.
• The large plan will cost you $99 per month. It will enable you to track 200,000 events per month.
• There is an X-Large plan on offer as well. It allows you to track 2 million events per month. The cost is $349 per month.

The good news is there is a 30-day money-back guarantee for every plan. It means that if you just want to try out the link tracking software, you can certainly do so.

The ability to track various parameters and data points for every visitor makes it such a good choice.

5. Linktrackr

Cheap, simple, and reliable link tracking tool.

Linktrackr has had a stellar track record for 10 years. The accurate tracking ensures that you can track the link and track various other parameters as well.

With over 12,000 users, you certainly cannot go wrong with this link tracking software.

LinkTrackr lets you cloak and track your affiliate links at a cheap price.

Now that you are aware of its credibility, it is time to look at the features.

KEY FEATURES:

• LinkTrackr supports all the major ad networks.
• The software makes it easy to shorten your affiliate links.
• It allows you to split-test the landing pages easily.
• You can easily create retargeting campaigns with the help of this software.
• You can integrate it with Google Analytics.
• If you want to redirect the traffic based on expiration dates, click limits, or geolocation of the audience, the software allows you to do so.
• You can easily filter out the bots and set up exclusion settings as well. You can customize the cookie duration as well.

The level of customization that the software offers is unprecedented.

PRICING PLANS:

The link tracking software offers a 30-day risk-free guarantee for every plan. Apart from that, it has four plans on offer, which include:

• The extreme plan will cost you $47 per month and allow you to track 5,000 links and 500,000 clicks per month.
• The hyper-plan will cost you $27 per month and allows you to track 1000 links on 100,000 clicks.
• The pro plan allows you to track 500 links and 50,000 clicks. It will cost $17 per month.
• The basic plan will cost you $7 per month and allows you to track 100 links and 10,000 clicks.

With such affordable plans available, you certainly cannot go wrong with this link Tracker.

6. Trck.me

Track.me is a step further than the other software on this list. The reason for the same is it helps you monitor affiliate links and social media accounts, marketing campaigns, and so on.

The single dashboard tracking ensures that you can track all your online activity in a single place.

The graphical interface means that analyzing the data and making the right decisions is certainly easy.

It is now time to look at its features to understand more about this platform.

KEY FEATURES:

• The platform allows you to auto-track the links. Once you do so, categorizing the different traffic sources is easy.
• You can opt for custom branding as well, depending on the URL structure.
• With the help of tracking filters, you can easily track traffic from various sources.
• If you want to cloak the affiliate URLs, you can certainly do so.
• The platform allows you to do a/B split testing. That is why; optimizing the traffic and the campaign certainly becomes easy.
• With the help of shareable reports, you can update your clients regarding the campaign.

With so many features, it is not that easy to ignore this link tracking software in favor of any other.

PRICING PLANS:

There are two packages on offer by Trck.me. These include:

• The standard package will cost you $29 per month. It allows you to track unlimited events.
• There is an enterprise plan which will cost you $79 per month. It offers 25 branded domains, 25 subaccounts, and lifetime data storage. Additionally, it offers all the features of the standard plan as well.

The affordable plans and graphical interface and easy categorization of traffic sources make this link tracking platform a winner.

Trck.me also comes with a 30-day money-back guarantee

7. Rebrandly

Rebrandly is the best Link Tracking software for growing businesses. It’s trusted by some of the biggest companies in the world. It also comes with a free plan.

Rebrandly started as software that allows you to shorten the links and make them prettier as well. However, over time, it has introduced tracking parameters as well.

You can track not only your marketing campaigns but also your social media campaigns as well.

It means that as of today, it is full-blown tracking software.

Rebrandly also lets you brand all of your links to increase trust, that’s why many large businesses use it.

Take a look at the features below to understand what exactly it has to offer.

KEY FEATURES:

• The platform allows you to manage links by redirecting them, editing destination URLs, creating QR codes, tracking the links, and so on.
• It offers traffic routing like creating Seo redirects, forwarding according to parameters, creating retargeting campaigns, route traffic through various sources, etc.
• With the help of detailed analytics, including public and private reports, you can easily analyze the data. The server-to-server clickstream allows you to track the links in real time.
• You can easily collaborate with your teammates, create workspaces, and provide customized access at different levels.

Thus, when you’re looking for a link tracking platform that makes it easy for you to track the data and share it, you can consider this one.

PRICING PLANS:

Rebrandly offers five different packages, which are:

• The Free plan allows you to create 500 branded links and track 5,000 links per month.
• The starter package will cost you $29 per month. It allows you to track 25,000 clicks.
• The pro package will cost you $69 per month. It will allow you to track 150,000 clicks per month.
• The premium plan will cost you $499 per month. It will cost you 1.5 million clicks per month.
• The enterprise plan is for large businesses and allows you to customize your account to your needs.

Thus, if you’re looking for a simple platform that allows you to track clicks and analyze them, this is the one that you should go with.

If you’re just starting out, then Rebrandly’s Free Plan is a good option to go with.

8. RedTrack

RedTrack is the best tool for ad tracking and optimizing your campaigns.

Redtrack.io has been around since 2017. This tracking platform aims to not only help you collect the data but also generate easy-to-understand reports as well.

With its team spread across five different countries, it is easy for you to get in touch with someone in case you have any questions or queries.

The well-diversified team also ensures that the platform’s development and addition of new features is pretty safe.

It is time to look at the features which it has on offer.

KEY FEATURES:

• RedTrack allows you to consolidate the media buying activities into a single dashboard. Irrespective of the traffic source, you can track all the data.
• It not only helps you collect crucial data but also analyzes it as well. You can analyze your data conversion level, click level, and even impression level.
• You can track every conversion and also filter it according to your requirements. That will help you understand how to optimize your campaign.
• If you want to collaborate with others and share the data. This platform helps you with that as well.
• The platform allows you access to the community as well. In case you want to understand how to use this platform, this community can come to your rescue.

With all the necessary features, this link tracking software certainly stands out.

PRICING PLANS:

RedTrack comes with three payment plans for individuals. However, you can also get a custom payment plan for a larger team or agency. Take a look at the Team/Organization Plans Here.

• The basic package will cost you $49 per month. It allows you to track unlimited conversions. However, the analytics is limited.
• The pro package will cost you $99 per month. It has the features of the previous package and allows you robust analytics viewing as well.
• The advanced package will cost you $149 per month. It has all the features of the above two packages and allows you to track multiple accounts per channel. Not only that, it offers you features like ROI optimization as well.

Depending on the features which you need, you can choose from these three plans.

If you need a link tracking platform whose analytics is its forte, you can go with this one.

RedTrack also offers a 14-day free trial on all plans, and you can get a discount by going with an annual plan.

9. Clickgum

Clickgum is a platform suitable for advertisers, publishers, affiliates as well as developers. The multipurpose design of this platform is the reason why it is so famous.

Not only that, it allows you to track clicks and analyze various parameters as well.

The multipurpose nature of the platform is the reason why it is on my list.

Before you decide about this platform, take a look at the features below.

KEY FEATURES:

• ClickGum offers you real-time conversion tracking. It means that you can optimize your campaign quickly.
• The platform offers you ROI and profitability analysis. That is why; you will not have to do the calculations manually.
• The platform allows you to track not just affiliate marketing campaigns but also social media campaigns that are free and paid. Additionally, it allows you to track video marketing and article marketing campaigns as well. It means that you can track all the traffic sources in a single place.
• There is an automatic filter that allows you to eliminate the bot clicks as well. It means that you will get a true picture, and you will optimize the campaign accordingly.
• With the major networks supported, it is easy for you to track every traffic source.
• You can cloak the affiliate links as well.
• It offers A/B split testing as well.

What more can you ask for?

The numerous features of this link tracking software make it a reliable choice.

PRICING PLANS:

At the moment ClickGum provides the following four pricing plans.

• The Free plan allows you to track three thousand clicks per month and create unlimited links.
• The Manager plan will cost you just $9 per month. It allows you to track 20,000 monthly clicks.
• The executive package allows you to track 100,000 clicks. It will cost you $29 per month.
• There is an enterprise package that allows one to track 1 million clicks. Additionally, it allows you to retain the data for 12 months and allows unlimited custom domains. This plan will cost you $49 per month.

With a free package available and various data points to track, this is certainly a link tracking software that stands out.

ClickGum also comes with a 30-day money-back guarantee, no questions asked. This will let you test out the software and check if it fits your needs.

10. Pretty Links (WP Plugin)

Want a link tracker that you can install on your WordPress site? Then Pretty Links is the best option.

If so, Pretty Links is a good choice. It is a plug-in that you can install on your WordPress website.

You can easily track the source of the traffic, social media campaigns as well as affiliate links.

The simplistic interface is one of the main reasons why it is such a good choice.

This is a very reliable link tracker for people with blogs and websites. Pretty Links have been downloaded over four million times!

It is time to look at the features of this plug-in to understand why it is on this list.

KEY FEATURES:

• The plug-in allows you to create various redirect links.
• You can easily create links from your website as well.
• It allows you to cloak the links as well as redirect the links based on numerous parameters.
• The detailed link reporting ensures that you can easily make decisions to optimize your campaign.
• If you want to filter out the bot clicks, you can do so as well.

The simplistic interface, along with all these features, makes it a reliable choice.

PRICING PLANS:

Pretty Links comes with three pricing plans.

• The Beginner plan comes for $49 per year, you can install it on 1 WordPress website.
• The Marketer plan comes for $99 per year, you can install it on 2 WordPress sites.
• The Super Affiliate plan comes for $149 per year, and you can install it on 5 WordPress websites.

The features across all these three packages are essentially the same.

Thus, if you’re looking for an inbuilt link tracking software that you can install on your WordPress website, you should go with Pretty Links.

What is a Link Tracker?

A link tracking software allows you to create links for every affiliate offer, traffic source, or landing page.

Once the visitor visits the destination through this link, it tracks various parameters like the device, location, IP, intent, source, and user destination.

In a nutshell, link tracking software tracks every detail of the visitor who moves through that link.

This will make it easier for you to know what links/campaigns work and which ones don’t.

Link Tracking vs. Link Shortening vs. Link Cloaking

I will now highlight the difference between these three terms to help you understand what exactly they are.

Link tracking software helps you generate links that track various aspects of the visitors once the visitor visits that link. The destination might be different from the link displayed to the visitor initially.

Link shortening involves creating an aesthetically pleasing link with fewer characters so that the visitor can recall the link easily. Also, short underlings are seamless and suspicious to the visitors as well.

Link cloaking involves disguising the affiliate URL so that the visitor does not know that he/she is visiting an affiliate link. It will certainly help you increase your conversion rate.

Now that you know the difference between these three terms, it becomes easier for you to decide on the software you should choose.

Conclusion

ClickMagick is certainly one of the best link tracking software available. With multi-parameter tracking and integration with every traffic source and affordable packages, you cannot go wrong with it.

Instead of acquiring traffic randomly, it is a good idea to use a link-tracking tool. Once you do so, knowing the traffic that converts best for you is easy.

With this information, you can scale up your websites and campaigns to exponentially increase your revenue.

In a nutshell, link tracking software can benefit your online business in more ways than one. With our guide above, it is easy to choose such software to grow your business.

Every huge and serious business uses one form of link tracking software. Simply because it’s essential to know your audience and customers.