7 Best Cross-Channel Advertising Software In 2024 [Reviewed]

Cross-channel advertising software allows advertisers to create, manage, and deliver ads on multiple platforms, such as websites, mobile apps, and social media networks.

This type of service makes it easier for advertisers to reach a wider audience and track the performance of their ads across different platforms.

Cross-platform advertising software typically includes features such as ad creation and design tools, segmentation options, analytics, and reporting capabilities.

In this article, I’ve outlined the best cross-channel advertising software to try in your business.

What Is The Best Cross-Channel Advertising Software?

1. Adline

Easiest ad-creator for multichannel ads.

Adline is a platform that allows you to create and manage advertisements across different channels.

With their super easy ad creator, you can create ads for your business in minutes. All you need to do is to customize the templates and launch your ads.

With over 5,000 users worldwide, Adline is a highly trusted multichannel marketing software.

If you are looking to create ads for Google, Facebook, Instagram, and more then Adline is a great option. With everything included within one platform, you can’t go wrong with this service.

Here are my favorite features and tools from Adline.

Related: Top AI Ad Generators

Top Features:

Adline comes with a lot of handy features that help you create advertisements across multiple platforms.

• Facebook, Google, and Instagram ads in one. Super easy to create and manage your ads within the same platform.
• Select your target audience and choose your budget, then launch your campaign.
• Create winning ads from the Template Library, no need to start from scratch anymore.
• Adline’s AI optimization helps your campaigns become more profitable.
• Analytics allow you to see the customer journey from A-Z and track everything that’s happening in your ads.

Pricing:

Adline comes with a 14-day free trial where you can try the service before purchasing. The pricing plans include Google ads, Fakebook ads, Instagram ads, automatic budget optimizer, and more.

The pricing plans are:

• Starter: $59/month.
• Growth: $149/month.
• Premium: $390/month

If you are an individual, then the starter plan is a great place to start. For small businesses or agencies, the growth plan will be the best option.

Try Adline for free with a 14-day trial.

2. AdRoll

AdRoll is a retargeting platform that helps businesses reach customers across the web, social media, and other channels.

It works by tracking users who visit a business’s website and displaying targeted ads to them as they browse other sites.

This can help businesses reconnect with potential customers who may have shown an interest in their products or services but didn’t make a purchase on their first visit to the website.

AdRoll also offers tools for creating and managing ad campaigns, analyzing performance data, and more across multiple platforms.

Top Features:

AdRoll comes with features that will help you generate more targeted traffic.

• AdRoll’s primary function is to show targeted ads to users who have previously visited a business’s website. This helps businesses reconnect with potential customers.
• It provides tools for creating and managing ad campaigns, including banner ads, video ads, native ads, and more.
• Also comes with analytics and tracking tools to help you measure the performance of your ad campaigns.
• AdRoll can be integrated with other marketing platforms, such as Google Analytics and Salesforce, to help you get a more complete picture of your marketing efforts.
• It also comes with advanced targeting options, such as targeting by location, device, behavior, and more.

Pricing:

AdRoll offers two pricing plans.

The ads plan is free and you just pay as you go for display and native ads. You will be able to create retargeting ads (limited) and get basic analytics. Sadly, you don’t get much more than that with the Ads Plan.

The Marketing & Ads Plus Plan comes with a monthly fee, based on your traffic volume. This plan gives you everything AdRoll has to offer. You’re able to create display and social ads. You also get access to email marketing and cross-channel tools.

If you want to generate more traffic with AdRoll, the Marketing & Ads Plus plan is definitely the way to go.

Get started with AdRoll and level up your ads now.

3. StackAdapt

StackAdapt is a demand-side platform (DSP) that allows advertisers to programmatically buy and manage advertising campaigns across a range of ad exchanges and networks.

The platform allows you to target specific audiences across multiple channels and optimize your ad campaigns in real-time.

It provides access to a wide range of ad inventory including display ads, video ads, native ads, and more, across various devices and platforms.

StackAdapt can help you generate more traffic by targeting your audience on multiple channels.

Top Features:

StackAdapt comes with the best features for large agencies and businesses.

• StackAdapt allows you to target users across multiple devices, including desktop computers, tablets, and smartphones. This helps you reach your target audience wherever they are.
• Use real-time bidding to purchase ad impressions programmatically, rather than through traditional manual processes.
• You can create and target specific audiences based on a range of demographic, behavioral, and contextual factors.
• Optimize your campaigns with bid optimization, budget pacing, and performance reporting.
• StackAdapt offers a range of creative management tools, including the ability to upload and store ad creatives and A/B split test different versions of ads.
• You can use StackAdapt in every industry.

Pricing:

To get started with StackAdapt you need to visit their website and request a personalized demo.

This will allow you to get familiar with their service and make up your mind. The pricing is also adapted to the size of your business, and the type of ads you’ll be running.

Check out StackAdapt here.

4. Marin Software

Marin Software is a cloud-based marketing platform that helps you manage and optimize your online advertising campaigns across various channels, including search engines, social media, and display networks.

The platform offers a range of tools for keyword research, ad targeting, bid management, budgeting, and performance reporting.

It is designed to help businesses improve the effectiveness of their digital marketing efforts and achieve better results from their advertising spending.

With Marin Software you’re able to connect with your audience across multiple channels.

Top Features:

• Marin Software allows you to create, publish, and optimize your online advertising campaigns across multiple channels.
• Allocate your advertising budget in the most effective way with the budget manager.
• Get detailed reports on the performance of your advertising campaigns, including metrics such as clicks, impressions, conversions, and return on investment (ROI).
• It includes tools to help you optimize your bid strategies and maximize the return on your advertising spend.
• Advertise on social media, search engines, apps, displays, and more.

Pricing:

You can get started with Marin Software by going to their website and request a personalized demo.

With the demo, you’re able to get a closer look at the platform and make up your mind. If you like the service after the demo, you will be able to create your account at Marin Software.

Check out Marin Software here.

5. Basis

Basis is a platform that allows you to integrate all advertising into one place. This includes search, social, programmatic, CTV, and more. This gives you the opportunity to target your entire audience from one platform.

With cross-channel advertising software like Basis, you don’t need multiple accounts on different marketing platforms. Get everything you need in one dashboard.

You save both time and money by having everything under one roof. With workflow automation, you can launch your campaigns faster, and with zero mistakes.

Basis is also among the top-ranked demand side platforms (DSP) on G2.

Top Features:

Here are my favorite features inside Basis.

• Manage and create your marketing campaigns with Basis. Advertise across multiple channels to reach your target audience online.
• Generate better outcomes for your advertising campaigns with Basis’ AI engine.
• Utilize the top-ranked demand-side platform (DSP).
• Access more than 170+ industry API integrations. This means you can control everything from within Basis.
• Get real-time data from your campaigns and utilize analytics to see the results of your ads.
• Collaborate with your team or clients with Basis, and increase your marketing results.

Pricing:

To get started with Basis you need to book a meeting with the team. In the meeting, you’ll discuss your current strategies and pain points, goals and expectations, and the pricing for your business.

After this meeting, you can start to utilize Basis and its features.

Check out Basis here.

6. SharpSpring Ads

SharpSpring Ads is a marketing automation platform that helps businesses create, manage, and optimize digital advertising campaigns across various channels, including Google, Facebook, and LinkedIn.

The platform features tools for targeting specific audiences, creating and testing ads, and tracking the performance of campaigns.

It is designed to help businesses increase their online visibility, generate leads, and drive conversions.

SharpSpring Ads is part of SharpSpring, a marketing automation company that provides a range of tools and services for businesses worldwide.

Top Features:

SharpSpring Ads comes with some handy features that can help your marketing campaigns increase their potential.

• SharpSpring Ads allows users to create and design ads for various platforms, including Google, Facebook, and LinkedIn.
• The platform features tools for targeting specific audiences based on demographics, interests, and behaviors.
• It also comes with real-time tracking and reporting on the performance of ad campaigns, including impressions, clicks, and conversions.
• With A/B split testing you can create and test multiple versions of ads to determine which ones are most effective.
• Comes with tools for automating tasks and processes, such as ad creation and targeting, to save time and increase efficiency.
• SharpSpring Ads can be used in conjunction with other SharpSpring products, such as email marketing and CRM, to create a comprehensive marketing and sales strategy.

Pricing:

SharpSpring requires no setup fee to get started. You can create your account for free and spend as much or as little as you like on advertisements. They charge on a CPM basis.

You get free access to the SharpSpring ads platform when you spend at least $100 per month on your ads.

You will be charged for how much you spend on ads each week. To get more details about the pricing, visit their website.

Check out SharpSpring Ads here.

7. Otis AI

Otis is a multi-channel advertising software that utilizes artificial intelligence (AI) to optimize your campaigns.

With just a few clicks you can create high-converting ads to launch on Instagram, Facebook, and Google.

Otis is a great option to generate more traffic through paid ads. You can grow your business, generate more sales, and reach your customers in different places on the internet.

The dashboard is very simple and easy to use. Here you can see key metrics and your top-performing campaigns.

All-in-all, Otis is a good option for creating multi-channel advertising campaigns.

Top Features:

• Use AI to maximize your advertising performance.
• Create multi-channel ads with an easy-to-use ad creator.
• Track the performance of your campaign across all channels, all in one dashboard.
• Create custom audiences and target your dream customers to increase the value of your ads.
• Pick the pricing plan and budget your campaigns in correlation with the size of your business.
• Get 24/7 customer service to solve any problem you may have.

Pricing:

Otis comes with two pricing plans. Both plans allow you to create multi-channel marketing campaigns and utilize AI to get better results. Here are the plans:

• Essential: $50/month.
• Pro: $250/month.

You can also request a demo to check out the software before purchasing.

Check out Otis here.

What Is Cross-Channel Advertising Software?

Cross-channel advertising software enables businesses to create, manage, and optimize their advertising campaigns across multiple channels and platforms.

This include channels such as social media, search engines, websites, and email. The goal of cross-channel advertising is to reach customers wherever they are and to deliver a consistent message across all channels.

Multi-channel advertising software helps businesses to streamline their advertising efforts, optimize their budgets, and measure the effectiveness of their campaigns.

It can also help businesses to target specific segments of their audience and to personalize their advertisements.

In this article I’ve listed the top cross-channel advertising software that can help your marketing efforts, by taking control over your ads. There’s no need having accounts on multiple ad-networks anymore.

By having everything under the same roof, you have more control over your marketing budget and ad spending.

How To Choose The Best Cross-Channel Advertising Software

In order to choose the best cross-channel advertising software for your business, you need to follow the steps below.

#1. Create A Marketing Plan.

First you need to think about what you are going to advertise. Is it a product or service?

Then create a marketing plan for your business. Find out what channels you are going to use in the campaign, and where your target audience are located on the internet.

Here you can choose between native ads, social media, search, video, and more. If you are unsure of what channels to use, Google and Facebook are great places to start.

Take a look at your resources and the current status of your business. Then create a advertising budget correlating with the size of your business.

When you have the plan and the budget of your marketing campaign, you can go to the next step and look at the features you need to make it happen.

#2. What Features Do You Need?

What kind of features you need is deeply related to the size of your marketing campaign. But here are the features you must have in your cross-channel advertising software:

• You need to be able to launch ads in the channels you are using in your campaign.
• You should have the ability to edit and manage your ads before and after the launch.
• Analytics must be included in the software to allow you to see the results of your ad spending.
• You should also be able to target your audience directly on the platform.
• It should also include machine learning or AI that helps optimize your ads on different channels.

If your cross-channel advertising software includes these 5 features then you’re in good hands.

#3. Choose From The List Above.

When you know what you’re looking for, the choice is easy. Take a look at the list of cross-channel advertising software above and find the one that fits your business.

After choosing where to create and manage your marketing campaigns, you also need a customized sales page to send your traffic.

With the best sales funnel builder you’re able to create high converting sales funnels, to turn your traffic into high-paying customers.

Conclusion

Multichannel marketing software is used to connect with users on multiple platforms and devices.

This allows you to advertise on multiple channels across the internet from one single dashboard, and makes it easy for you to get better results with your ads.

The best cross-channel advertising platform is Adline.

Adline allows you to create multichannel ads with an super easy online ad-creator. In the matter of minutes you can have your ads up and running across multiple channels.

Try Adline here.

Thanks for reading. I hope this article was helpful and informative. If so, please share it. Cheers!